Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Being honest, I’m proud of every project the artist is happy with. What also stands out for me is mixing the main stage live feed for broadcast at Truck Fest. I got to mix the sound for some great acts like All We Are and Nothing But Thieves.

Q: What are you working on at the moment?

A: It’s a secret.

Q: Analog or digital and why?

A: I think they work well together. Digital is so fast and gets results quicker. Analog is great because having physical buttons to interact with is fun and analog soft clipping is nice too.

Q: What's your 'promise' to your clients?

A: I‘m very passionate, detail-oriented and will work hard to make your songs pop.

Q: What do you like most about your job?

A: I like seeing the process. Going from a rough draft to a polished mastered track is very rewarding.

Q: What questions do customers most commonly ask you? What's your answer?

A: Will the song sound good on streaming services and the radio? Yes!! All my mixes and masters comply to the modern loudness standards to make your songs competetive on every platform.

Q: What's the biggest misconception about what you do?

A: That a low-quality mix can be fixed in the mastering stage.

Q: What questions do you ask prospective clients?

A: First I usually try to find out the artist’s influences and learn more about their vision for the project and get on the same wavelength. Then I get to the boring stuff like the timeframe, budget etc.

Q: What advice do you have for a customer looking to hire a provider like you?

A: It’s great if you have a clear vision of what you want your project to sound and feel like, but even if you don’t it’s all about exchanging ideas and figuring it out between ourselves

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Laptop, soundcard, microphone, headphones, comfy chair

Q: What was your career path? How long have you been doing this?

A: I’ve been producing music for around 8 years, professionally 5 years. I started as a musician and put together a band which led me to producing our EP. I then went to University to study audio engineering and took on various projects on the side, including working in sound crews at festivals like Truck Fest, NASS and Common People. Currently, I freelance at Soho Radio Studios and work as self-employed. I was lucky enough to have my latest project featured on BBC1, Beats Radio, Complex Mag, and various Spotify playlists. I’m hoping to make Soundbetter my next step.

Q: How would you describe your style?

A: Fresh, young, high-quality, juicy, organic, free-range, green

Q: Which artist would you like to work with and why?

A: I like to work with creative and hardworking artists who respect the craft and have a vision.

Q: Can you share one music production tip?

A: Everything doesn’t need an eq and a compressor. Sometimes setting the level and leaving it is the best you can do.

Q: What type of music do you usually work on?

A: I am a pophead, I live on good hooks and coffee. Any song with something that gets stuck in my head is great. Saying that, I’ve also enjoyed working with electronic acts and rock bands.

Q: What's your strongest skill?

A: Seeing the big picture.

Q: What do you bring to a song?

A: My goal is to bring a new perspective, fresh ideas, and a professional touch.

Q: What's your typical work process?

A: I always stay in close contact with the artist/client to ensure the best outcome and that the project has the vibe and qualities they’re after. I firstly ask about their influences, what exactly they’re after and a reference track if applicable. I like to make suggestions if there are any aspects that could be improved and I’m also always happy to make revisions as per the artist’s requests.

Q: Tell us about your studio setup.

A: I run a mostly digital setup with some pieces of analogue hardware for some warm low end. When it comes to production, most of my work starts on Maschine. I like to start with the rhythm of the track and work my way up from there. When I mix I work mostly in the box and then use some outboard to add flavor to some elements. I have a range of great + horrible sounding speakers that I use to make sure the track translates across all devices.

Q: What other musicians or music production professionals inspire you?

A: Max Martin, Kanye West, Mike Dean, Jeff Buckley

Q: Describe the most common type of work you do for your clients.

A: My work varies depending on the project. Most projects I tend to wear the producer & mix engineer hat and help artists with reaching their vision and crafting an interesting and unique soundscape to fit the song. I’ve also done a fair bit of mastering as getting tracks polished and sounding great across a plethora of different devices and streaming services is a challenge I love taking.