Songwriter, music production

Q: How would you describe your style?

A: Interesting melodic pop with feeling.

Q: Which artist would you like to work with and why?

A: Lady Gaga, because she is multi-talented and an amazing performer. She knows what she wants and she goes for it.

Q: Can you share one music production tip?

A: Use one tone outside the pentatonic scale in order to make chorus more striking.

Q: What's your strongest skill?

A: My strongest skill is to come with fresh very good music material and ideas and to combine those ideas into a complete song. I'm very good at creating topline melodies.

Q: What's your typical work process?

A: I choose a specific part of a song to start with from my library, usually the chorus. Then I find the beat that matches the chorus. After that I find a matching pre-chorus and verse. Afterwords I create a suitable middle-eight part. At the last I come up with the suitable bridge. I record all parts as a draft that is up for discussion and further development. Then more sounds are added to arrange the song That lifts the song for example the bass. The song is mixed and mastered at the end. Every version is checked in a PA-system and other sound devices until it sounds good.

Q: Tell us about your studio setup.

A: The whole studio is connected through the patchbay. Different sound units, converters and synthesizers are connected to the patchbay. Analogue process outboards for signal processing. A lot can be done with hardware using analogue equipment. FX-processing is mostly done using computer software like Lexicon, Sound Toys and so on. The studio is equipped with around 20 synthesizers from 1970 to 2014 and two very good microphones from Neumann that can be used both for recording voice and acoustic instruments. Except for speakers in the studio I also have PA-system to check the sounds afterwords. I can help with accommodation during recording sessions in my studio.

Q: What other musicians or music production professionals inspire you?

A: Armin van Buuren, Max Martin, Holland-Dozier-Holland, Avicii, Kendrick Lamar

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: No, but I wish I did.

Q: Analog or digital and why?

A: I use both analog and digital working methods. Analog hardware is the same and as good as it was 20 years ago. People would have wrinkled their noses if I used 20 year old software emulation of a certain hardware. Analog has infinite resolution and it is possible to press it much harder for different purposes to get specific results. I use digital for recording, sound design and FX processing and partially for mastering.

Q: What's your 'promise' to your clients?

A: We do improvements until the song is good and we are happy with the results.

Q: What's the biggest misconception about what you do?

A: That I am associated with instrumental music and one music style that my project Anthepriz represents. Project Anthepriz is not the only thing I am doing. I have a lot of pop material that is available and very strong.

Q: What questions do you ask prospective clients?

A: What is their vision and feeling for the song. If they can show an example that they think of in a special way. What they expect from me, what they want help with ant their time perspective.

Q: What was your career path? How long have you been doing this?

A: I have been making songs since late 1980´s both my own project and in collaboration with other artists. In 2010 I decided to invest even more in my music studio to meet the requirements and be able to do something really good. In the meantime, I have among other things run my own instrumental project Anthepriz, which I have learned a lot from.

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: I did a concert in October 2019 in an old diary building in front of a public. I compiled 45 songs to 1 hour and 6 minutes, both new and upcoming songs. I am proud that I have got all the songs together and that everything went well.

Q: What are you working on at the moment?

A: work with so called composition guidebook that is my own quality assurance of my working processes. For instance how different sounds can be used to make interesting arrangements, how to make a good song structure and content and how the song can be more interesting with for instance articulations. I also have an ongoing cooperation with Swedish singer Loinda Moonfish and my own project as Anthepriz.

Q: What do you like most about your job?

A: It is challenging to put everything together and at the same time those challenges are the great motivation. There are no obvious paths and solutions.

Q: What questions do customers most commonly ask you? What's your answer?

A: Most commonly asked question is how long it takes to make a song. My answer is that it takes a couple of weeks for research and experimentation and one week to finish the song.

Q: What advice do you have for a customer looking to hire a provider like you?

A: They should be involved in the whole process because their feedback is important.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: SSL X-rack with modules, Moog Minimoog Model D Reissue, Yamaha STAGEPAS 1K PA system, Apple Mac Pro and Apollo 8 Quad sound card.

Q: What type of music do you usually work on?

A: Lately I have been working with pop songs.

Q: What do you bring to a song?

A: I contribute with my style and my developed knowledge in every moment.

Q: Describe the most common type of work you do for your clients.

A: I do vocal arrangements with singers, I adjust songs to fit the singers own style and transpose the song to fit the artists voice. We can start with a simple draft that we develop together.