William Baxter

Music Producer and Songwriter

28 Reviews (19 Verified)
William Baxter on SoundBetter

Take your track to the next level with a polished production at my studio in London, or remotely! My productions have been released on Universal, Sony, EMI and Parlophone and my music has been heard on The Dragons Den (BBC), Sky Sports Premier League, Eat Shop Save (ITV), CBBC, Love Island and more.

I am a classical pianist turned pop producer from London, UK.

Styles I specialise in:
Pop, House, Disco, Tropical House, EDM, Urban, Trap, Rap, Piano Ballad

- Production. Record with me or send me a vocal and I will fully produce it and make it sound amazing. I will then write and produce all the other track elements for you so it's ready to be shared with your fans

- Songwriting. Don't have a song in mind and want to write one together? I'll play piano and we'll write one together

- Covers. With you at the mic, I can make piano or full version covers of any chart song

- Specialist Production Services: Orchestral strings, Vocal Production (comping, Melodyne (expert level), autotune etc.), piano tracks

- Backing track. I write bespoke backing tracks for rappers

When we collaborate together, you'll get:
- a professional production worthy of top Spotify playlists at a competitive price
- constant communication throughout the process
- a quick turnaround. Having studied at the highest-ranked University for music in the UK, I can quickly understand what you want to achieve and start sending you music straight away
- Try before you buy. In the majority of cases, I can send you musical ideas before you commit

My clients come back to me time and time again because I understand it's 100% about them!

I'd love to hear about your project. Click the 'Contact' button above to get in touch.

28 Reviews - 5 Repeat Clients

Endorse William Baxter
  1. Review by MN
    by MN

    Working with Will was a breath of fresh of air and throughly enjoyable. I haven’t recorded in a studio in many years but I was made to feel right at home! I can’t stop smiling when listening to the finished product, it is both magical and well thought out. Wills skill and talent was evident from start to finish, I hope to work with him again soon!

  2. Review by Bea B.
    by Bea B.

    Very skilled, and very pleasant to work with. Overall 10/10.

  3. Review by Lizzie
    by Lizzie

    As always working with Will was an utter pleasure from start to finish. He managed to get some real raw and emotional vocals out of me. I couldn't recommend him more, such a talented producer and keys player.

  4. Review by Emily M.

    Amazing guy to work with! Will has been so thoughtful and has very good communication, bringing new and exciting ideas to the song but also being patient and thoughtful in terms of what I want and ideas that I have. Would definitely work with Will again and would also recommend him to friends and other musicians! Very happy with how the song has turned out - his abilities are amazing!!

  5. Review by AnilinA

    Third time working with Will and I'm super happy! He never fails to impress me with his talent and knowledge. He is legendary.

  6. Review by Lizzie
    by Lizzie

    From day 1 Will has been highly collaborative, honest and friendly. His musical ear is simply magical. His has taken my track to the next level and really put his heart into it. Will is not only an awesome producer, he is an amazing keys player too. Couldn’t recommend him more! He made it feel like a partnership.

  7. Review by AnilinA

    Second time working with Will and I’m so grateful and happy. Absolutely satisfied with the final result and cannot wait to create more songs with him. He is a Music Magician. Really knows his craft and puts his heart into everything he does.

  8. Review by Ashley T.

    This is the second track we have asked Will to produce. Again, Will was an absolute pleasure to work with - prompt, professional and he really listens. His ideas and musicianship have really elevated our song - of special note are Will's trademark vocal processing abilities and his excellent keyboard work. Very very happy. Thoroughly recommend Will.

  9. Review by David K.

    After finishing this production with William I can say that he is going to give you more than you can expect. He has an incredible musical ability to create beautiful arrangements, the ability to listen and understand what you are looking for as an artist and the ability to be involved in your project to take the idea to the next level. I had the pleasure of traveling to London to record my vocals with him for this song and use his incredible equipment. Hope to work with you again soon! THKS!!!

  10. Review by Ashley T.

    Will was an absolute pleasure to work with: very professional, met all deadlines, very affable. His production skills are quite simply superb. He took our synth pop song somewhere we never foresaw: it is far better than we expected. He's incredibly musical, and is very skilled in his use of effects. The track blends an 80s feel with a modern sensibility - a difficult feat to pull off, but Will has truly succeeded here!

  11. Review by Magda S.

    William has been absolutely amazing! Not only is he super talented and passionate on a creative level, but he is also very professional and reliable. It’s been an absolute treat working with Will, he creates comfortable atmosphere, with no judgement and all the help you need. He will guide you to your desired result by listening closely to your ideas as well as providing the most valuable input. Thoroughly excited to collaborate again!

  12. Review by AnilinA

    He is a true Angel who was sent to me by the Divine. He managed to make my song sound exactly the way I heard it my head. He always listens, pays attention to you and actually understands what you want with your song. Will is absolutely talented and a highly gifted creative soul with wonderful ideas. But also happy to just give you space to bring in your own ideas. It was amazing to work with him and cannot wait to co-create more songs with him. He was born to make music.

  13. Review by Naomi N.

    Brilliant person who communicates very well and a great producer/ songwriter to work with who comes up with lots of quality ideas super quickly! :) Would recommend!

  14. Review by Olga S.

    William is such a great producer! He is very patient, a very talented pianist and full with ideas which make him a perfect producer. I was very happy with my finished song and I can’t wait for the world to hear it! :D

  15. Review by Emily P.

    It was brilliant working with Will and he understood how I wanted my song to sound. I will definitely be working with him again and I 100% recommend working with him.

  16. Review by Ted T.
    by Ted T.

    It has been absolutely amazing working with Will on my song! I came to him with a plain, stripped back song and left with a professional, fully produced track. He kept in close contact throughout the process and I would love to work with him again. Highly recommend!

  17. Review by Rob M.
    by Rob M.

    This is the second track Will has worked on for us. Same amazing quality of production, creativity and attentiveness as before.

  18. Review by Rob M.
    by Rob M.

    A real pleasure to work with Will. Professional, creative and flexible. We ended up with an amazing track and we're going to work some more.

  19. Review by Kirsty Grant
    check_circleVerified (Client)

    Been fantastic working with William. Amazing communication and clear instructions! Very talented which made him a dream to work with!

  20. Review by Toree
    by Toree

    I absolutely loved working with William! He's super talented and a lovely person to create with. Highly recommend and hope to make more music with him in the future!

Interview with William Baxter

  1. Q: What's the biggest misconception about what you do?

  2. A: The time and effort it takes to make a great production. I would say 20% of my job is 'the fun part' and 80% the grind to making your track sound sophisticated and polished. There hasn't been on project on Soundbetter where my average price per hour was more than $5. That's how much I put into it! But that's my problem and not yours!

  3. Q: What questions do you ask prospective clients?

  4. A: If you haven't told me this in your opening, please include the following: - Who are you? - How many songs do you need produced? - What you want to achieve with them? - Please can you provide previous work or references so I can hear? - Do they also need to be mixed and mastered? - Do you also need to record them in my studio? - What is your budget? Not always appropriate, but if your budget is low, it's often good to say what it is in your pitch. I've said yes to things lower than my normal rate due to being less busy at that time. So chance it!

  5. Q: What advice do you have for a customer looking to hire a provider like you?

  6. A: - Have references of what you want to go for. Understand what you like about those references and clearly tell you producer, such as, 'I like the claps in this track, but I like the way the vocals sound in this track'. It really helps you get the product you want!

  7. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  8. A: 1. Computer/Laptop - absolutely central to anyone producing music! 2. Piano - my thinking about music stems through the piano. 3. Monitors - got to have some solid monitors to hear your music really clearly! 4. Universal Audio Apollo interface. UA make incredible gear and an interface allows me to plug in a microphone and connect my computer to the speakers. 5. My U87 microphone. This microphone has been used for thousands of hit records and still is being used today. It's a pricey bit of kit so hopefully won't get wet on the island!

  9. Q: What do you bring to a song?

  10. A: I bring all the music - drums, guitar, pianos, synths, bass etc. I can orchestrate a great production around your track and mix it together. I can also connect us up with session singers if you need someone to sing on your track if perhaps you're more of a writer than performer.

  11. Q: Tell us about your studio setup.

  12. A: I work in a complex of soundproof studios in North London surrounded by other amazing producers. Which, if you chose to come in, has communal kitchen and clean toilets (a lot of studios tend to be grubby, which I think is disrespectful to the client, but these have a cleaner every day) Gear-wise: Monitors: A pair of PMC Twotwo 6 monitors A pair of KRK VXT6 Auratone Mixcube Interface: Universal Audio Apollo Firewire - all the Universal Audio Plugins Outboard: 1073, API 550A Mic: Neumann U87 Austrian Audio OC18 Keys: Arturia Keylab49 Prophet 6 OB6 Software (everything): Logic Pro X Fab Filter Soundtoys UA Waves iZotope RX8, Ozone Spitfire Audio Native Instruments Serum Sylenth Diva etc. etc. Macbook Pro 16 Inch 100% full spec (64GB RAM etc.)

  13. Q: What was your career path? How long have you been doing this?

  14. A: I grew up in bands and played the main stage of the IOW festival at 16 years old. I then studied (classical) music at Durham University (top place in the UK to study music). At University I was in a band and we toured the UK playing O2 Academies, The Sage Gateshead etc. After University I realised I loved pop music and started messing around on Logic. I got a job at an artist development studio (previous clients were Ella Eyre and Becky Hill) and after a couple of years, took the decision do music full time and take on my own clients. I work a lot with Universal Production Music on my own music and this gets played on TV and adverts around the globe - recently my tracks have been played on Sky Sports (Premier League), BT Sport (UEFA Champions League), BBC One (Dragons Den), CBBC, BBC Sport (snooker across BBC One, Two and Four), ITV (Eat, Shop, Save, Tonight Programme), Channel 4 (Big Brother Best Shows Ever), CBS (UEFA Champions League), BBC World Service, Heart FM, Capital FM and Love Island Finland.

  15. Q: How would you describe your style?

  16. A: Your style. I work for you and I make products to satisfy you, not me.

  17. Q: Which artist would you like to work with and why?

  18. A: MNEK Because he's the most incredible songwriter AND singer. He's a producers dream as he offers so much I can't do!

  19. Q: Can you share one music production tip?

  20. A: Side chain compression occurs in nearly all my projects. To put it simply, it's when one part of the track moves out of the way to accommodate another part. It creates that pumping motion we often hear in tracks. The most common place this occurs is in dance music with the kick drum against the bass. If I was to make this a juicy tip, I'd say it's sometimes awesome to create 'ghost' kicks. Create a kick track and set it to 'No Output'. Apply side chain compression on a part of your mix against the ghost kick. You can then have the sound of something pumping in your track, but without the kick sounding. The Chainsmokers do this a lot. If we work together, I will tell you everything I've done in the project if you're interested - my parents were teachers so I am naturally inclined tell you everything I've ever learnt!

  21. Q: What type of music do you usually work on?

  22. A: Pop, RnB, Disco (retro stuff like Dua Lipa and The Weeknd at the moment), EDM and ballads are what I'm doing most of at the moment. Though I can do trap, rap, grime

  23. Q: What's your strongest skill?

  24. A: Good communication is a strong skill of mine, which is fundamental to being a good producer. You can't just take a track away, not talk to someone and then a few weeks have the finished product. I see this happen with producers all the time. It's important to check in with the client regularly, always take all their feedback on board and work out how you're meeting their goals.

  25. Q: What's your typical work process?

  26. A: You do not have to upload any money to Soundbetter until you're certain I'm going to deliver for you. This is my guarantee, which has worked 100% of the time so far. We'll riff out the song, whether thats you sending me ideas, me writing a backing track etc. I'll then send you something back and only when you're like, 'okay this is guna work' do you have to start the process. I'll work for free up until that point. I'm that certain you'll get something you like. We can chat via the chat on here, or I often have Zooms with my clients (depending on how they like to work). And I'll keep working until you like your song! It's as simple as that, as I have the 'please like me' gene I always end up over working on every project anyway!

  27. Q: What other musicians or music production professionals inspire you?

  28. A: I was lucky enough to meet Jonas Blue (billions of streams) at Abbey Road Studios where he walked me through the Logic file for his chart success, 'Mama'. He is super and taught me a few tricks! If I was to say anyone else, I'd go with anyone musician I've met with the drive to pick themselves up and try again. Music is highly competitive, but you can achieve if every day you focus and constantly work out how you can learn more. There are more naturally talented musicians than others, but successful musicians are those that despite all the compliments can go, I'm still not as good as I want to be yet.

  29. Q: Describe the most common type of work you do for your clients.

  30. A: What I do, day in and day out, is turn people's song ideas into reality. We all work in different ways and I can adapt to any way you want to create. For example, my first client on Soundbetter asked me to write a backing track for him to write a song to. We went back and forth having fun, creating the track, which he then toplined a vocal on. He (all the way from Brazil) sent me the vocals and I mixed and mastered the track for him. Whereas my second client on Soundbetter, sent me a Logic file with a little synth idea and lyric sheet and asked me to produce the track and source a great vocalist for it! I will adapt to your way of working and get you something you're really proud of. Hit me up for fully produced track, backing tracks (see my genres!), songwriting, piano work, string work, vocal editing.

Showreel (please skip through to find something you like!)

I was the Producer and Mix Engineer in this production

Terms Of Service

Revisions: unlimited
Typical turnaround: 2-4 weeks

GenresSounds Like
  • Jonas Blue
  • The Chainsmokers
  • Kylie Minogue
Gear Highlights
  • Neumann U87
  • Universal Audio Apollo x6
  • ADAM A77X
  • Roland FP-2
  • MacBook Pro full spec - 64GB RAM etc. Logic Pro X with all plugins
More Photos