Bruce Frazier

music producer

Bruce Frazier on SoundBetter

Hi everyone

How a Headline Change Boosted Conversion Rates 127%
Citi Cliq Saw Conversions Go Up by 90% After Conducting Headline Tests
Call-to-Action Requests

If optimizing headlines get more visitors to stay and check out what you have to say, optimizing the call-to-action requests is where the rubber hits the road. This is an area that should be constantly tested. Don’t stop testing once you “think” you have reached a point of optimization. Continually divert a portion of your traffic to try new approaches. Research has shown that very small changes in the language, design, colors, and placement of CTA requests can have a huge impact on conversion. All results you can check at workflow software.

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