Songwriter, Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Come, come, come by DjDuran is the song I wrote that was most successful. It went to number 1 in Spain really fast and got +10M stream. I was the songwriter, and producer (I shared the producer role with someone else).

Q: What questions do you ask prospective clients?

A: I always ask for reference tracks or artists (could be themselves) and topic of the lyrics. But basically a few reference tracks give me enough information of what they're looking for and freedom to be creative at the same time.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Always be honest with what you want, from giving the initial instructions to the last feedback. I always ask them to tell me the truth and I've had to restart from the beginning a few times, but music is something very subjective and sometimes it's harder to find a place in between client/producer. Doesn't mean it's not going to work out eventually, but it can take some extra time.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: My beloved laptop, small piano keyboard, apollo Twin interface, Neumann mic and I have one spare space for my external hard drive.

Q: What type of music do you usually work on?

A: Pop, Reggaeton, Dance, ...

Q: What's your typical work process?

A: I always try to have the client be really honest and sure about what he/she wants. Once that's ready, I take a few days to work on my own, with no messaging with clients. Once I have an idea of the idea I'm gonna develop, I send it for feedback. Basically, that's what I do with every step of the process: work on my own for a couple of days (with the client's vision) and send it for feedback.

Q: What are you working on at the moment?

A: I'm working on my own project for shops like Zara, H&M, Mango, Pull and Bear. Also working with people from the US, London, Germany, etc...

Q: Analog or digital and why?

A: Digital. We can create anything we want. Analog is beautiful and real, but digital is beautiful too and it means we can have plenty of different instruments with having to own them.

Q: What's your 'promise' to your clients?

A: I have a 100% satisfaction rate, and I don't expect that to change.

Q: What do you like most about your job?

A: Being creative. I love not having a 9 to 5 office job. I love creating and seeing it develop.

Q: What questions do customers most commonly ask you? What's your answer?

A: If they can revise the work, and how many times can they do it. I offer unlimited revisions because I think clients should leave with a song they truly believe in. Needless to say, the changes have to be rational, I will not start several times because the client changes his mind about what he wants. I follow the initial guidelines and work from there.

Q: What's the biggest misconception about what you do?

A: Thinking that because I mix, I am a professional mastering engineer too. I can master, but it won't be the best one you can get.

Q: What was your career path? How long have you been doing this?

A: I've been songwriting for 9 years and producing for about 3. I really wanted to be an artist but I realised on the way that songwriting was my thing.

Q: How would you describe your style?

A: Commercial but different. I grew up listening to all genres of music and I think that set something in my mind that makes it work with plenty of different inspirations.

Q: Which artist would you like to work with and why?

A: Jon Bellion. I think he's one of the most creative artists in the industry today and everyone around him seems to be in this "inspiration bubble", which is something that when it happens generates very nice feelings.

Q: Can you share one music production tip?

A: Don't over process stuff. Almost everything is computer-made, so try to make it sound as natural as it can sound.

Q: What's your strongest skill?

A: Definitely songwriting.

Q: What do you bring to a song?

A: I have my own songwriting style, which I don't think can be found easily. Don't wanna throw flowers at myself, but I'm really good with catchy and strong melodies.

Q: What other musicians or music production professionals inspire you?

A: Jon Bellion, J Balvin, Michael Jackson (classic), The Beatles, just to name a few.

Q: Describe the most common type of work you do for your clients.

A: The job I get asked to do the most is producing a song from scratch (songwriting, producing, mixing).