Juan C. Martinez on SoundBetter

Mexican-American music lunatic experienced in songwriting, production, studio & live musicianship, arrangement, mixing, and (basic) mastering.

Everything I do is done with a focus on fulfilling the artistic/creative vision of you, the artist. I'm here to help you tell your story, not prove myself. Take advantage!

Services offered:
- Songwriting (Music and/or Lyrics)
- Arrangement
- Production
- Session Musicianship (Electric Guitar, Acoustic, Bass, Accordion, Bajosexto)
- Mixing
- Mastering (Basic)

Send me an email through 'Contact' button above and I'll get back to you asap.

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Interview with Juan C. Martinez

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My band XICLON is my pride and joy. Not only is it a cultural identification of who I am both personally and as an artist, but it's also an amalgamation of everything I've picked up over my career.
Q: What are you working on at the moment?
A: Working on developing a solid foundation for my new band, XICLON, as well as writing/producing for various independent Latin artists.
Q: Analog or digital and why?
A: Either. The character is in the art, not the method.
Q: What's your 'promise' to your clients?
A: I promise to always feed the art, not the ego.
Q: What do you like most about your job?
A: I love being able to meet, work with, and learn from fellow artists/creatives.
Q: What questions do you ask prospective clients?
A: Why is this project important to you? How does this identify or add to your story as an artist?
Q: What advice do you have for a customer looking to hire a provider like you?
A: If you can, spend some time finding a provider that truly understands and resonates with the vision you have for your work.
Q: What was your career path? How long have you been doing this?
A: My original career path was film/video production until about 2015 when I realized I had a knack for understanding music not just in a technical way, but also in an artistic way.
Q: How would you describe your style?
A: Modern, meticulous, and intentional.
Q: Can you share one music production tip?
A: Serve the song/artist, not yourself!
Q: What type of music do you usually work on?
A: My experience has primarily been in Latin genres ranging from cumbia and norteño (Mexican) to latin rock and alternative.
Q: What do you bring to a song?
A: A holistic perspective and approach to the process. Whether I'm fully producing or just recording an instrument or two, I work to serve the song and artist, never myself.