Creating pop hooks & capturing an audience with a powerful vocal delivery. Knowing when & how to deliver...I’m obsessed with nailing that, because I love how music transforms moods. As an independent artist I’m supported by South African radio with 12 songs spinning. An all about the song and audience artist. Always want to do more, much more :>
Our sassy Johannesburg singer-songwriter, Lisa Goldin is a bundle of fiercedom. Rubbed shoulders with the greats whilst touring London, Ibiza, Dubai & Asia, her performances have led to sharing stages with Ed Sheeran, Jessie J, plus supporting Scouting For Girls & Barbara Tucker. That’s Goldin for you :>
Her passion for songwriting started in London, with debut album “HerStory” enabling her with Vivienne Westwood sponsoring her wardrobe and playing originals at GuilFest 2008.
Most of Goldin’s career has been outside her home country, until 2013. In South Africa, Goldin released singles “My Fire”, “Really Doesn’t Matter”, “Who Are You, Again?” Album and Book, “40 Ways To Tame Musicians” Book & ”Remix 4 Goldin” EP airing nationally on radio and TV. Hit song “My Fire” was listed as 2nd most played song on No.1 radio station, Hot919FM 2016-2017. The #WhoAreYouAgain Project is about what it takes to be a successful artist and for anyone hungry enough understand how to sustain a long career in the music industry. Shortly after her return to Dubai, 2019 saw Goldin nominated as a top ten finalist for Yasalam’s UAE Emerging Talent Competition.
We’ve been waiting for 4 years for her next album, “Something I Used To Wear”. The first single from Album No.3, is called “Hope” with her African heartbeat pounding proudly from the start! Following that is boy-girl crush titled “Three Days”.
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Interview with Lisa Goldin
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My song on feature called “Hope”. Composed music and lyrics, and co-produced with Stoyan Stoyanov.
Q: What are you working on at the moment?
A: My third album, lyrics for an opera song and few dance songs.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Stoyan Stoyan Storn, Mark Stent, Powela Tiemo (I recommended they join, so hope they have by now!)
Q: Analog or digital and why?
A: My set up is digital. If I had analog would incorporate both.
Q: What's your 'promise' to your clients?
A: To have the same heartful approach they have when songwriting for them.
Q: What do you like most about your job?
A: I LOVE MY JOB, ALL OF IT!
Q: What questions do customers most commonly ask you? What's your answer?
A: Client: What’s the best deal you can do? Me: It depends on how many revisions you wanted. The more precise, the more time and money you’ll save.
Q: What's the biggest misconception about what you do?
A: The amount of hours it takes to create a finished product.
Q: What questions do you ask prospective clients?
A: What do you want the listener feel upon delivery?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Have a clear vision of what you want to achieve.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My voice, Roland FP-30 Digital Piano, Roland Go:Keys Workstation, Shure MOTIV MV5 Condenser Microphone, MacBook Pro with Logic Pro. Hey, but does the island have power?!!! Otherwise my voice and I’d have to figure out how to make a Xylophone haha...
Q: What was your career path? How long have you been doing this?
A: All my life! I was born singing and dancing :> Professionally 25years.
Q: How would you describe your style?
A: It’s a vibe! Even when it’s a ballad, it’s just a vibe. I’m so passionate can hardly contain the excitement haha!
Q: Which artist would you like to work with and why?
A: Julia Michaels, Alicia Keys, Taylor Swift, Ariana Grande, Mariah Carey and Barbara Streisand.
Q: Can you share one music production tip?
A: Keep it simple. Delivery is everything.
Q: What type of music do you usually work on?
A: Pop, soul, singer-songwriter, hip-hop, rock.
Q: What's your strongest skill?
A: Creating hooks
Q: What do you bring to a song?
A: What do YOU want? [Be as clear as possible so I can feel exactly what you are in order to capture this moment musically.]
Q: What's your typical work process?
A: Provide an emotional brief of the song you’d like to me write. Paint a picture of what you want the listener to hear. Send references for the feel you’d like. Depending on the brief, I’ll be upfront if it’s something I can do. I’ll spend 24hrs living in the song and will bounce you an idea to get a feel if I nailed what you want. Then I’ll delve deeper, create a finished product for you review. Thereafter will edit revisions and finalise with track provided on Dropbox with lyrics. Payment on delivery.
Q: Tell us about your studio setup.
A: Home studio with all the necessities to create a professional recording. Keyboards Roland FP-30 for traditional piano feels with exceptional hammer action. Roland Go:Keys Workstation (500 sample sounds including beats). Shure MOTIV MV5 Condenser Microphone for crisp vocal recordings. Working with Logic Pro.
Q: What other musicians or music production professionals inspire you?
A: Jack Garrat, Julia Michaels, Alicia Keys, Ashe, Diane Warren.
Q: Describe the most common type of work you do for your clients.
A: Songwriting top line; vocals, music, and/or lyrics.