Bobby Kennedy on SoundBetter

Hi I wear many hats in the industry. I am a producer, an engineer, a songwriter, and a voice talent. I have been in the industry for 5 years and currently with Universal Music Group. I am passionate about my work and I am excited to work with you.

I produce a multitude of music, whether it be pop or r&b or hip hop.. I love it all and I love the experience of being around people who love the same thing. I also have been involved in being a voice talent for music production software and other scholastic projects. I have been a mixing engineer for 5 years working with various studios in Mobile, AL. I have worked and mixed projects for PYP, La'Fliiyette, Swag2Crazy, SuperStar O, Knuckles Da Ace and more.

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Interview with Bobby Kennedy

Q: What are you working on at the moment?
A: I am currently working on an EP for an artist La'Fliiyette
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not currently
Q: Analog or digital and why?
A: Digital. Simply because you can bring digital to any place and duplicate without the need of external gear.
Q: What's your 'promise' to your clients?
A: My promise is to stand by my work and deliver the highest quality.
Q: What do you like most about your job?
A: I like the idea of creating something that makes people feel good. I like the idea that the work makes the client happy.
Q: What questions do customers most commonly ask you? What's your answer?
A: The question I am most commonly asked is how can I take a song to the next level. My answer is to listen, and take your work and start from scratch.
Q: What's the biggest misconception about what you do?
A: That it is easy.
Q: What questions do you ask prospective clients?
A: What is the timeframe for your projects. What are your intentions for the release. How can you help me help you.
Q: What advice do you have for a customer looking to hire a provider like you?
A: I would say to keep an ear forward on whats going to blow up next.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Macbook, Interface, Keyboard, Headphones, Guitar.
Q: What was your career path? How long have you been doing this?
A: My career path was to be a music engineer, and I got into production. I have been doing it for 5 years, originally started as mixing tracks for friends. After this, I started working for hire as an engineer and selling the beats that I produced. After a couple of years, I started songwriting and doing top lines and hooks for other producers and I enjoy each aspect.
Q: How would you describe your style?
A: My style is a mixture of everything. I feel that you make great catchy music if you combine more than one style. This has the potential to engage a larger audience.
Q: Which artist would you like to work with and why?
A: Mike Posner: Great songwriter and had hand in production. Drake: Drake has a way of keeping things in a forward motion music wise. It is inspiring to repeatedly create new trends.
Q: Can you share one music production tip?
A: One music production tip I have is that simple is better.
Q: What type of music do you usually work on?
A: Depending on the client. But typically it will be hip hop, EDM, or pop.
Q: What's your strongest skill?
A: My strongest skill is finding the potential in any project.
Q: What do you bring to a song?
A: I feel that I bring a unique approach to the song because I like to try things that are not contemporary.
Q: What's your typical work process?
A: My typical work process for production is getting a melody, creating the drums, and then arrangement. For mixing I will start with organization, then grouping, and mixing in a big picture fashion.
Q: Tell us about your studio setup.
A: MacBook Pro I7, Scarlett 2i2, AKG Perception 220, JBL 305 lsr, Studio One Professional
Q: What other musicians or music production professionals inspire you?
A: I am inspired by SuperStar O, Dave Pensado, Leslie Brathwaite, MdL Productions, Haywyre, and DeadMau5
Q: Describe the most common type of work you do for your clients.
A: Typically the work I will do will range from the creation of the track, to writing the lyrics, creating the top line, tracking, and then mixing for final master.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My favorite project was for celebrity hair stylist Gail Hudson for the commercial airing in ATL, and I produced the background music.