For more than 15 years mixing and mastering music in analog / digital form, for different places in the world
I work in a mixture of alternative music, indie, pop, heavy metal among others, I use analog / digital methods. I have a mixing mixer, tape machine and an endless chain of plugins, I work on Reaper and I always try to enhance all material with which I work regardless of the quality of it.
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Interview with Alejandro Raia
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: a project called YO alternative rock, a DAF-style duo, I worked on their music completely, recording, mixing and mastering
Q: What are you working on at the moment?
A: mix and master
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
Q: Analog or digital and why?
A: Today the two are complementary, at least that's how I use them, there is no one better than the other, they are different and that makes them complementary.
Q: What's your 'promise' to your clients?
A: that your song will sound personal and with character
Q: What do you like most about your job?
A: have no limits in creativity
Q: What questions do customers most commonly ask you? What's your answer?
A: we want to sound professional can we? Yes, you can, but it will depend on many factors, but we will try to make it sound as professional as the audio leaves us.
Q: What's the biggest misconception about what you do?
A: that watching 30 videos on youtube anyone can mix and master
Q: What questions do you ask prospective clients?
A: band format, style, references, for which platforms, approximate number of tracks, where it was recorded, how it was recorded, etc.
Q: What advice do you have for a customer looking to hire a provider like you?
A: who thinks that his music is going to be listened to three times more than what is going to be seen live, so he would try to exploit the creative part as much as possible
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: notebook, audio interface, shure sm57, yamaha monitors, headphones
Q: What was your career path? How long have you been doing this?
A: I have been mixing and mastering artists from Argentina, USA and Australia for 15 years
Q: How would you describe your style?
A: my style is energetic and aggressive as if the band was about to destroy the speaker
Q: Which artist would you like to work with and why?
A: Incubus, it's my favorite band
Q: Can you share one music production tip?
A: The important thing is to make the demos of each song as detailed as possible, so as not to have too much loss in the focus of the song.
Q: What type of music do you usually work on?
A: Rock, Alternative, heavy, groove metal, rock and roll, electronica, trap, indie
Q: What's your strongest skill?
A: perhaps my virtue is to give aggressiveness and character to the audio, making explosive drums sound, deep and aggressive basses, open guitars, precenstes and voices well in front
Q: What do you bring to a song?
A: Today it is very easy to sound good, the difficult thing is to give each artist a personal sound, not only for the client but also for the public that is going to listen to it, I try by different methods to give it that personal sound that each artist is looking for
Q: What's your typical work process?
A: My typical process is trying to give each song a personality trying to understand the essence of each artist's sound.
Q: Tell us about your studio setup.
A: The studio has both flat and digital equipment, 880 acoustic mixer, ampex tape, Yamaha monitors, Ampli sub, Alesis, Warm audio, Ampli cabs simulator, Ampli amps, ampeg and swr preamps, sansamp, darkglass, tube amps
Q: What other musicians or music production professionals inspire you?
A: Tchad blake, Sylvia Massy, Andrew Scheps
Q: Describe the most common type of work you do for your clients.
A: Mixing and Mastering, looking for the project to sound more personal and more engaging for the public