Artinnova on SoundBetter

Electronic music with a touch of funk guitar. I'll help you create modern music with my multi instrumental background in jazz, funk, rock and pop. Iterations until we both are happy with the results.

Hi my name is Fredrik,

I willl help you create modern electronic music. I specialize in music production and my strongest suit is harmony
and melody creation. But if you need a session guitarist, I'm your guy.

Price are negotiable for each project.

As a teenager I had a signed contract with a rockband.
I have studied jazz with one of Sweden's most prominent Jazz guitarist.
I have almost 20 years in the studio working mostly in Logic Pro.
I have played guitar for over 20 years and 8 plus years in vocal study.
Other instruments I play are bass, piano and some violin.

Tell me about your project and how I can help, through the 'Contact' button above.

Languages

English
Swedish

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Interview with Artinnova

Q: What are you working on at the moment?
A: I always work on my sync portfolio.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My Macbook, Apollo 4x, Genelecs, electric guitar and a bass.
Q: What was your career path? How long have you been doing this?
A: I have produced music for about 20 years now, time flies by...
Q: How would you describe your style?
A: Funky dance music with a taste of SNES.
Q: Which artist would you like to work with and why?
A: Rita Ora would be a dream. Her voice is amazing.
Q: Can you share one music production tip?
A: Don't try to be too unique. That way you'll make music without too much procrastination. Your flavour will bleed into it anyway.
Q: What type of music do you usually work on?
A: Funk music is close to my heart. But I have tried to go into more hip hop and trap lately. Everyone seems a little bored with "four on the floor" no a days.
Q: What's your strongest skill?
A: I am really good at taking that extra step. Really go at it until you have something well polished.
Q: What do you bring to a song?
A: I try to be as open minded as possible. When working with others, you have to be good at "killing your darling". Otherwise I think I am good at harmony and overall sound design.
Q: What's your typical work process?
A: I usually work from reference tracks or something that makes me inspired. So I know what my North is. When it comes down to the actually crafting I usually start with harmony. I feel like that gives me a solid base to work from.
Q: Tell us about your studio setup.
A: I work mostly in the box. But I have an Apollo 4x going into a Macbook Pro M2. For monitors I use Genelec 8040B and pair of Sennheiser 650HD. I also have some guitars, Telecaster, Tanglewood acoustic and a Yamaha Bass.
Q: What other musicians or music production professionals inspire you?
A: Right now I really like Droeleo. His sound is amazing.
Q: Describe the most common type of work you do for your clients.
A: I mostly work in sync licensing.