Artist, Multi-Platinum Billboard Award Winning Producer, Top-Line Songwriter, Melodic Vocal Arranger, Creator, Innovator, 5x BMI Award Winner, Warner Chappell
Jovii Hendrix, Producer, artist, vocalist, songwriter, and multi-instrumentalist. His musical journey is a true story of taking nothing and turning it into something. Given up at birth by his 15 year old mother, Jovii Hendrix was born with the gift of music. He never learned how to read music. He just had the ear for sound creation and played by ear. The Georgia native lived in the projects with his cousin who was a exotic dancer at a popular gentlemen’s club in Atlanta. It was there where she introduced Jovii’s music to the club Dj. The Dj went crazy over what he heard and introduced Jovii to the R&B group Silk. He later went on to write and produce for Silk and also was featured on the song “I Wonder” on Silks “Tonight” album. He was sought out by the Great Babyface and signed to Edmonds Publishing at 19. Life was great until he lost his wife in 2008 to a drunk driver. On top of that, he was conned by his music manager. Millions were stolen from him and his estate. Through it all Jovii’s faith in God gave him strength and he arose out of the ashes and overcame that tragedy and pain. Turning to the one thing he knew, Music. Jovii started producing and writing again for everyone from Flo Rida “Whistle” to Lil Wayne and J.Lo. And he also started focusing on his solo music. His 1st introduction to the world pays homage to one of his mentors, Prince!
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Interview with Jovii Hendrix
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Flo Rida "WILD ONES" Album. I sang backgrounds all over it and wrote the BILLBOARD HOT 100 #1 Single "Whistle". Not only that; I worked with J-Lo, 50CENT and Sia on this album.
Q: What are you working on at the moment?
A: Besides my album I am trying to submit records for SZA and Rihanna's albums.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Mickey Shiloh
Q: Analog or digital and why?
A: Love both! But today you have to move fast! So digital is the way! But i have analog plug-ins! So we are GOOD!
Q: What's your 'promise' to your clients?
Q: What do you like most about your job?
A: The New ideas DAILY!
Q: What questions do customers most commonly ask you? What's your answer?
A: How long have you been doing this? 15! And I'm 34 now. So a long time! Lol!
Q: What's the biggest misconception about what you do?
A: WE ARE RICH!!! LOL! It's a job that i chose! Good and Bad times come with it but i wouldn't do anything else!! I don't like easy!
Q: What questions do you ask prospective clients?
A: Is your heart really and truly in this? Because it needs to be 100% from the start!
Q: What advice do you have for a customer looking to hire a provider like you?
A: Just be honest with me. It's not all about money. It's a vibe. We all know we have to pay for what we want in life. Especially our goals but remember I've been right where you are too. I truly get it.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Mic, Keyboard, Pro tools 12, Guitars and Studio headphones
Q: What was your career path? How long have you been doing this?
A: age 17 is when i got my start. But i started around 15 knowing what I wanted to do the rest of my life.
Q: How would you describe your style?
A: Mr. Vibes I guess i would say. Feeling. I want my instrumentals to feel like songs even when there is no lyrics are vocals.
Q: Which artist would you like to work with and why?
A: SIA again! She is one of my favorite people! Expert songwriter and singer! Never afraid to push the boundary! I had the pleasure of working with her on Flo Rida's "WILD ONES" ALBUM.
Q: Can you share one music production tip?
A: Never be afraid to try something that you have never heard been done before.
Q: What type of music do you usually work on?
A: Everything actually. I was taught to learn it all if you were put in those circles. I really don't see genres.
Q: What's your strongest skill?
A: Producing, Melody and Songwriting.
Q: What do you bring to a song?
A: Passion, creativity and SUPER innovative ideas. I think out of the box in everything I do musically. From track to songwriting to melodies. It has to be new and fresh.
Q: What's your typical work process?
A: Vibes, warm sessions. The atmosphere and mood set so we can get to work. I take it seriously but I am easy going. So it's no pressure. Let's just work at it and get the job done. GREAT MUSIC IS THE GOAL at the end of the day!
Q: Tell us about your studio setup.
A: I have all the latest gear to get the job done. Top Line!
Q: What other musicians or music production professionals inspire you?
A: Prince, Bon Jovi, Aerosmith, Sam Cooke, Sia, Brandy, Pharrell, Timbaland, Kanye West, James Brown, CCW, Jimi Hendrix, Coltrane, Jodeci, Devante Swing, Silk the r&b group, MJ, Stevie Wonder, Badu, H.E.R., SZA, Summer Walker, Drake.
Q: Describe the most common type of work you do for your clients.
A: Producing, Writing, Vocal Melodic and Arranging