Zaflon on SoundBetter

London based music producer and mix engineer with over 10 years professional experience - Ishani, Lefty, Just Jackson, Jamie Woon, Royce Wood Junior, Love Nor Money

Production, artist development, mixing songs: hip-hop, indie, pop and EDM. We do mixes, productions and remixes as well as specific production tasks such as vocal tuning or drum mixing/editing.

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Interview with Zaflon

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Ishani - Produced the last 4 singles for her, which ended up on Radio 1, BBC Asian Network, then got to play Reading and Leeds Festival (Big UK festivals)
Q: What are you working on at the moment?
A: Ishani EP, Lefty EP, Zaflon ongoing, Key Changes catalogue
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Pete Martin and Ed West
Q: Analog or digital and why?
A: Digital - I need the potablilty. I've been in situations when I've been abraud and someone has needed an instrumental PA mix for a showcdase the next day so have bounced one off in the box and sent it straight away. I like gear when I'm tracking if it's available but could just as easily live without it.
Q: What's your 'promise' to your clients?
A: I will do my best to get your music sounding as good as possible.
Q: What do you like most about your job?
A: Meeting new people and making making banging tunes
Q: What questions do customers most commonly ask you? What's your answer?
A: They often ask me if I can make them sound like another track in particular. I say I can take it in that direction and tell them the ways in which it will be more like that track but the result is better if I do what is best for the track in hand
Q: What's the biggest misconception about what you do?
A: That I use special magic pluggins to achieve the sound.
Q: What questions do you ask prospective clients?
A: What music do you like? What are you trying to achieve with this track? Will you need, instrumentals, PA mixes and or stems. What's your budget
Q: What advice do you have for a customer looking to hire a provider like you?
A: Organise your project as best as you can and comunicate what you want out of it.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Empirical Labs Distressor Evantide Eclipse a Mac SSL Duality (lol) Lexicon PCM96
Q: What was your career path? How long have you been doing this?
A: I studied music production at The University of Westminster back in 2004 and have been producing and and mixing ever sincen ;)
Q: How would you describe your style?
A: Spicy, Bassy, Big and bouncey
Q: Which artist would you like to work with and why?
A: Kendrick Lamar because he really pushes the genre in new directions with every project.
Q: Can you share one music production tip?
A: Listen to what makes the song great and focus on bringing that out rather than forcing it into a box.
Q: What type of music do you usually work on?
A: hip hop, pop, songwrighter, indie, EDM. I'm happy to work in any genre.
Q: What's your strongest skill?
A: Bringing depth and clarity to a mix
Q: What do you bring to a song?
A: The UK Sound, usually quite dark
Q: What's your typical work process?
A: Listen to the artists material and their influences Asking what they want done and giving any production suggestions I may have. gain staging, Organise the files, clean and tidy the audio getting rid of any glitches, pops etc tune/edit audio if required, mixing as I go sometime aplying effects directly to the audio and sometime using parallel chains. Adding extra layers, re-editing vocals and drums if this is something I have agreed with them, Run off a demo for the clients aproval. If they send back for amendments, do the amendmants Make a WAV and then iether master myself or give to a coleague to master with fresh ears.
Q: Tell us about your studio setup.
A: London based Studio ProTools, Logic and Ableton AKG C414 matched pair, Rhodes K2 Rhodes K5s Audix i5 D4 D2 Gelec 8030's KRK Rockit 6's All mixing and mastering done in the box (software mixing)
Q: What other musicians or music production professionals inspire you?
A: Nigel Godrich, George Martin, Quincy Jones, Aphex Twin, Kendrick Lamar, Drake, DeadMau5
Q: Describe the most common type of work you do for your clients.
A: Production and mixing from start to finish, also co-writing and artist development when I'm working with the artist in the studio.