Singer/SongWriter/Artist

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: My acoustic album 'Wish I Never'. I executive produced, wrote, recorded and distributed the entire thing. I am proud for executing this project as it is extremely vulnerable and shows exactly who I am as an artist whilst showing my capability as a writer and business woman. I have exceed 10 million streams on those songs.

Q: What are you working on at the moment?

A: I am working on 4 individual singles for my artists under my label, organizing an artist development program sponsored by Beats By Dre in Australian for June, I am working on my own music and finalizing a mix and master on my current single which is going to mainstream radio.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Narek Ambar, he is part of my team and my company as head engineer and mixer.

Q: Analog or digital and why?

A: Both because why not.

Q: What's your 'promise' to your clients?

A: That I will do it better and more effectively than everyone else.

Q: What do you like most about your job?

A: I love that I get to work for myself and create everyday. I love seeing my ideas sung on stage, hearing them on radio and watching them go viral on Tiktok. I love putting words to emotions, it helps people.

Q: What questions do customers most commonly ask you? What's your answer?

A: I get all sorts of questions from how can I improve my writing, how can I release music, how long will it take us to complete a song. There are too many answers to summarize but I like to educate people and encourage them. I also like to lead by example because here in Los Angeles, talk talk talk gets a little boring.

Q: What's the biggest misconception about what you do?

A: That anyone can do it. I have invested 12 years into this and I know the layers and difference in levels of quality that will not only impress your friends and family but that will keep you in line with the A list names.

Q: What questions do you ask prospective clients?

A: What are you trying to achieve? That's it. Then I get to work.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Always have a look at examples of their work to know this person is capable. Also, communicate with your goals and deadlines so that you stay on track.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: A plane to leave when I am ready haha, some coconut oil, portable kitchen with bonus chef, unlimited battery charger for my phone with a portable wifi and wireless speaker haha

Q: What was your career path? How long have you been doing this?

A: I have been working 12 years and I am a recording artist with hundreds of millions of streams. I have performed at on national TV, at a Laker's Game, I've worked with the OVO, learnt all about major labels and the industry which lead me to developing my own indie label. I am now the CEO and develop artists as well as assist established names. My partner and I own studios and are building more - we are building an entire empire and our team is incredible.

Q: How would you describe your style?

A: I am versatile however my natural vibe is really soulful.

Q: Which artist would you like to work with and why?

A: Ed Sheeran. Such an awesome dude and doesn't need autotune or backup dancers to perform for you live.

Q: Can you share one music production tip?

A: Don't over do it and don't copy. Lead the way!

Q: What type of music do you usually work on?

A: R&B, pop. hiphop, soul and more.

Q: What's your strongest skill?

A: Execution.

Q: What do you bring to a song?

A: I am

Q: What's your typical work process?

A: My work process completely depends on the service I am completing.

Q: Tell us about your studio setup.

A: My partner and I have have 3 major studios in North Hollywood where we often host A-List clients, as well as a home studio.

Q: What other musicians or music production professionals inspire you?

A: Honestly everyone, I am a versatile weirdo.

Q: Describe the most common type of work you do for your clients.

A: My most common work is completing entire singles for clients. I arrange everything top to bottom from sourcing beats, to writing, to studio hire, engineering, vocal production, mixing, mastering, distribution and even music videos.