Lane Terzieff on SoundBetter

I work together with artists to do something outside the box and unique to their genre, that can also stand up to the modern standard of the artists they align themselves with. We will design a sound that is yours. We will work until it stands up to modern trends and radio quality. And we will enjoy the process of making your track hit just right.

Song production, writing, mixing in Pop, Hip-Hop, Electronic Dance, and anything in between.
As well as video direction, production, editing for music videos and other video content (willing to travel).
I've built an audience of 350,000 fans and traveled to 30 countries producing songs and videos including the 1st international song & music video from inside North Korea, Myanmar & Syria. Pop, Hip-Hop, Electronic Dance Music, etc. including collaborations with Trace Cyrus (Metro Station), PhyuPhyuKyawThein, Tessa Violet, Alex Kopp (3rd Eye Blind)

Send me a note through the contact button above.

Credits

3 Reviews

Endorse Lane Terzieff

by Cary Ann Cook
Lane is one of the fastest and most creative producers I have ever seen. He’s also really good at helping you define the sounds and concept of your music! I came to him with just a rough idea and a a lot of confusion about what I wanted and he helped me to overcome the confusion and create a unique and defined track that I loved!

Thanks Lane :)
by Michael Erhart
Lane is a fantastic guy to work with. He is fully of energy and will be enthusiastic about your project. I had the pleasure of hiring him to produce 2 tracks for me and he went above and beyond. Highly recommend!
by Wendel Ray
If you’re looking for a fresh sound, Lane is your guy. I had the pleasure of working with him for several projects. He brings a lot of passion and creative ideas to the table and you will love working with him. Easy to work with and has an energy and work ethic that will make your track exactly what you want it to be.

Interview with Lane Terzieff

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: The first song ever made inside North Korea. We couldn't bring laptops so we made the whole thing and recorded it on an ipod with Garageband.
Q: What are you working on at the moment?
A: My own tracks.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not yet.
Q: Analog or digital and why?
A: Digital because I travel a decent amount and to me it's all about how you mix it.
Q: What's your 'promise' to your clients?
A: We will make it hit just right. All of my clients are happy with their song and releases go well.
Q: What do you like most about your job?
A: Creating the journey of the song.
Q: What questions do customers most commonly ask you? What's your answer?
A: Every artists I've produced has asked to come back and do more songs together. Answer is always yes.
Q: What's the biggest misconception about what you do?
A: That there are a lot of people doing it well.
Q: What questions do you ask prospective clients?
A: Goals for the song, artists you align yourself with.
Q: What advice do you have for a customer looking to hire a provider like you?
A: You get what you pay for. If you hire someone for a few hundred bucks it will be missing that extra 10-30 percent that seperates someone "trying" and someone who can stand up to the modern standard.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Macbook, Mic, Monitors, PA speakers to get loud, Sitar.
Q: What was your career path? How long have you been doing this?
A: I've been producing my own music and video for ten years because I've had to and I'm so thankful that I learned it myself. I can go anywhere and produce anything and not have to worry.
Q: How would you describe your style?
A: High Energy at the right times. Chill and smooth at the right times. A journey.
Q: Which artist would you like to work with and why?
A: Hans Zimmer
Q: Can you share one music production tip?
A: Take any sound in the world and cut it up, pitch it differently, mix it correctly and you can make it incredible. Literally anything.
Q: What type of music do you usually work on?
A: Pop with a secondary in electronic or hip-hop.
Q: What's your strongest skill?
A: Strongest skill would be making a song artistically unique from others in the genre but clean sounding enough to compete.
Q: What do you bring to a song?
A: Experience and problem solving. Being able to tweak things and find outside the box against the grain ideas to make it modern standard. We will also just enjoy the process of making the song the best it can be.
Q: What's your typical work process?
A: I usually start with asking the artist what the goal of the song is. Let's say the path is to pitch to Usher's label and then open on tour for him. Though this seems like a far off goal, producing music to this standard is not difficult with the right tools and experience. We would consider sample choice and drum sounds in that style, tempos and how the song will feel during a live show, and the story and emotion. We will find new ways of creating sound design so that the song will stand out and not sound like others. We will tweak the mix and detail every element until it competes with the artist we're inspired by.
Q: Tell us about your studio setup.
A: I have a 3 room studio in Nashville running a 2020 Macbook Pro with Logic Pro, the newest Waves Plug-ins, MIDI keyboards and Roland Synthesizer, Universal Audio compressors, Violet Mic, Sterling Mic, Piano, Marimba, Rain Stick, the whole thing.
Q: What other musicians or music production professionals inspire you?
A: Everyone from the pop producers of Ariana Grande to the film score artists like Hans Zimmer. Electronic producers like Skrillex to songwriters like Max Martin.
Q: Describe the most common type of work you do for your clients.
A: Usually an artist will hire me for the entire process of making a song that competes with modern radio pop and current trends. We will begin with co-writing it, I will produce the instrumental based on the feel they want and the artists competition, they will record and send the vocals, I will edit, tune & mix vocals and the entirety of the song, final changes and mix/master. A lot of the time we will travel to produce the music video for them as well.