Electronic Music Producer, A&R

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: One that sticks with me is my track Feel The Love. I made it on my laptop during sunrise on a beach in Ibiza, not my favourite production of mine but I finished it in an hour and really felt like I captured the vibe of that moment. I’m also proud of Reminds Me Of You, which got big Spotify editorial support and Capital radio spins — the production on that one came together really naturally.

Q: What are you working on at the moment?

A: Just had a release on Armada, working on some follow-up tracks and a new club EP for my alias. Also finishing up remixes and originals for my main project.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Definitely. My friend Rory Hope is a great singer/songwriter — one of the hardest-working artists I know, and he’s actually the one who introduced me to SoundBetter.

Q: Analog or digital and why?

A: Tough one. I love analog for the character and unpredictability — it’s hard to recreate something made with a synth. But digital is super practical, especially now that some plugins get surprisingly close. Plus, you can work anywhere.

Q: What's your 'promise' to your clients?

A: I’ll treat your project the same way I treat my own: no shortcuts, good communication, and a focus on delivering something you’re genuinely proud to release.

Q: What do you like most about your job?

A: Taking an idea — even just a rough sketch — and turning it into something that feels finished. It’s always satisfying when a client hears the final and gets excited about it.

Q: What questions do customers most commonly ask you? What's your answer?

A: A lot of people ask if I can match the vibe of a track they like. The answer is yes — I can capture the feel and structure while keeping it original. Good references always help.

Q: What's the biggest misconception about what you do?

A: That it’s just dragging loops into place. There’s a lot of technical detail and creative choices behind a clean, finished track — especially in electronic music where the production is the song.

Q: What questions do you ask prospective clients?

A: I usually ask: - What’s the goal for the track — release, label pitch, DJ tool, etc.? - What kind of energy or vibe are you after? - Do you have a reference or rough demo? This helps me line everything up with your vision beyond just the song.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Don’t hesitate to reach out — I’ve worked across everything from drill and rap to techno, minimal, and deep house. Just bring clear references and a general vibe, and I’ll help bring your idea to life.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Laptop, speakers, audio interface, Red Bull 😂, and my phone to listen to playlists.

Q: What was your career path? How long have you been doing this?

A: I first got into electronic music after getting an iPod at 12 — found Spinnin' Records and was hooked. Started producing at 15 after saving for my first computer. After years of self-teaching and collaborating with mates, I started releasing music and eventually studied it at uni. I went on to become an A&R at a house label, signed over 100 tracks (each hitting 1M+ streams), and now work with a leading UK based electronic label across A&R and publishing. Been at it full-time for a few years now, and I still love it.

Q: How would you describe your style?

A: Mature, feel-good, and clean. A lot of my stuff leans toward lounge or late-night vibes, but I move across styles depending on the project.

Q: Which artist would you like to work with and why?

A: Mike Di Scala (CamelPhat). He’s been a big influence since day one. I actually had the chance to meet him, and it would be a full circle moment to collaborate on something.

Q: Can you share one music production tip?

A: Don’t get too caught up in rules. Music is creative first. Trust your ears, take risks, and don’t compare your song to everyone else’s — just keep improving.

Q: What type of music do you usually work on?

A: Mostly house music — deep, tech, minimal, and melodic. Recently I’ve been doing more club-oriented tracks and even some rap crossovers, but my sound usually sits in the 4-on-the-floor world.

Q: What's your strongest skill?

A: Sound selection and knowing how to shape a track sonically. I also listen to a wide range of music, which gives me perspective and helps me bring different influences into every project.

Q: What do you bring to a song?

A: I focus heavily on sound selection — always trying to make each production feel unique while fitting the style. I’ve built up a huge library of sounds and samples over the years. On top of that, with my background in A&R, I bring a release-focused perspective to the final product. I don’t just want a track to sound good — I want it to land properly when it comes out.

Q: What's your typical work process?

A: It depends on the track. If it’s a chill or melodic tune, I usually start with chords and build the vibe from there. If it’s more of a minimal/funky groove, I might start with an acapella and build drums and groove around that. For darker techno, I start with drums. Each project leads a different way.

Q: Tell us about your studio setup.

A: I mainly work from my home studio but also have access to high-end commercial studios when needed. At home I use Beyerdynamic DT 900 Pro X headphones, ADAM A7X monitors, a Universal Audio interface, and a Shure SM7dB. I produce in both Ableton 12 and FL Studio, and I use Sonarworks and Realphones for accurate mixing and referencing.

Q: What other musicians or music production professionals inspire you?

A: I take a lot of inspiration from artists like CamelPhat, Kolter, RUZE, ANOTR, Jonas Rathsman, and RÜFÜS DU SOL — all pushing the boundaries in their own lane.

Q: Describe the most common type of work you do for your clients.

A: I’ve done a lot of ghost productions, worked on deep and chill house tracks with labels, and helped artists get their songs release-ready. I regularly finish ideas, produce full custom tracks, and handle mixing and mastering. Lately, I’ve been working closely with toplines from labels and building full productions around them.