Juan Pablo Herrera

Produce - Mix & Master

Juan Pablo Herrera on SoundBetter

I'll help you build your song from scratch using virtual and/or real instruments, and also record, mix, and master your entire production.

I'm a musician, a producer and a recording, mixing and mastering engineer with more than 20 years of experience.

As an expert in music production with virtual instruments, I can create your song from scratch or finish your idea, so that you can take this first step without having to hire session musicians.

I specialize in pop, rock, indie and Latin ballads, but I am very versatile and can adapt to other styles.
I work in Pro Tools, with the best sound libraries and plugins on the market, so I can guarantee a high quality sound for your music and turn your ideas into wonderful songs.

I would love to work together on your songs.
Click the button above to get in touch.

I'd love to hear about your project. Click the 'Contact' button above to get in touch.

Interview with Juan Pablo Herrera

  1. Q: What are you working on at the moment?

  2. A: I am working on two productions, one for Argentina and one for Miami. Also, I'm working on two mixes and teaching mixing classes.

  3. Q: Analog or digital and why?

  4. A: The best of each one.

  5. Q: What's your 'promise' to your clients?

  6. A: I don't like to make promises, but I always guarantee my commitment to their songs.

  7. Q: What do you like most about your job?

  8. A: That with each job I learn something new

  9. Q: What's your typical work process?

  10. A: My first step is to meet the people, listen to their music and know their expectations about the project. Once I'm sure that I can help, I can start talking about budgets and deadlines. I always start by doing a demo to find the initial aesthetic, and once this is achieved, the work begins.

  11. Q: What advice do you have for a customer looking to hire a provider like you?

  12. A: Find someone who values ​​what you do. Someone who understands you and your music.

  13. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  14. A: 1. Laptop (with my favorite plugins) 2. Audio Interface 3. Headphones 4. Microphone 5. My keyboard

  15. Q: What was your career path? How long have you been doing this?

  16. A: My relationship with music started a long time ago, in 1985. 15 years later, after recording for the first time in a professional recording studio, I began my professional career in audio. I founded my own studio in 2008 and so far I have never stopped working.

  17. Q: How would you describe your style?

  18. A: Conservative. I always work for the song and I let myself go wherever it wants.

  19. Q: Which artist would you like to work with and why?

  20. A: I have no preferences for a particular musician or artist. I just like working with those who do know what they want.

  21. Q: Can you share one music production tip?

  22. A: When I start each mix, I always keep in mind that famous phrase: 'Less is more'. So my process chain always starts with subtractive EQ, continues with dynamic control, and only after that, I start wondering to myself if I need to push any knobs up.

  23. Q: What type of music do you usually work on?

  24. A: I usually work in Rock / Pop, but I have also worked with Electro-Pop, Latin Ballad, Indie Pop, and more.

  25. Q: What's your strongest skill?

  26. A: I am very intuitive, and that allows me to use my creativity to take the songs where the artist / producer wants.

  27. Q: What do you bring to a song?

  28. A: Freshness, shine and naturalness.

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Natario - 'Gritar'

I was the Producer, Mixing & Mastering Engineer in this production

Terms Of Service

I will send to you a PDF with all the details before contracting any service.

GenresSounds Like
  • Gustavo Cerati
  • Virus
  • Charly García
Gear Highlights
  • Tascam DM3200
  • Avalon VT737
  • Focusrite ISA428
  • KRK Rokit 6
  • Behringer Truth B2030
  • Avid Pro Tools
  • Plugin-Alliance
  • Izotope
  • Waves
  • Ik Multimedia
  • Slate Digital
  • and many others
More Photos
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SoundBetter Deal

20% off on your first song with me