Urban Pop Producer & Guitarist

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Last summer, I got introduced to an independent Indian artist that was looking to create a new sound combining the Indian pop language with the more American urban sound. This was a special experience for me because every single track was a challenge. Exposing myself to that brand new language (even literally, the whole EP was sang in Hindi) was a huge learning experience where I had to trust the artists instincts and vice verse. Once having the final product and after having the chance to visit india, I felt we really had achieved our goals and enclosed both cultures in the music we made. I was the producer and mixer for this project.

Q: What are you working on at the moment?

A: I am working on around 5 singles for different artists, most of them in the Urban Pop side. Apart from these specific projects I am also working on setting up a multicultural production collective with some of my producer and songwriter friends. And of course, always working on improving my production skills.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Not at the moment, but I am trying to get a few of my friend producers and songwriters to get they're profiles up.

Q: Analog or digital and why?

A: Both. From my experience I found they both can have a very different sound but there is always one that works best depending on the project or part. That being said, I almost exclusively work in the digital world since it's much more accesible and convenient for me.

Q: What's your 'promise' to your clients?

A: I promise professionalism in every aspect, putting my 100% effort and passion into making you satisfied, and having a nice and unique human interaction.

Q: What do you like most about your job?

A: Being able to create a piece of art from a simple idea, and facing new scenarios with every new project.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Be confident about your art and open minded for it to take different forms.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: My computer, an interface, a guitar, Ableton Push 2 and a pair of speakers.

Q: What was your career path? How long have you been doing this?

A: I started out as a guitar player in many bands throughout my childhood and then studied jazz guitar in Barcelona at the same time I was touring and writing with the band Lancaster. Although I had always been recording demos, it wasn't until 2016 that I really focussed into music production and mixing, that's when I attended Berklee College of Music and got my degree in music production and engineering. At first my goal was to be able to get my own songs done from the very first idea to the master, but then I realised I really enjoy working with other artists and using my own sensibilities to help them channel their message. I have now been releasing my own productions for the last 4 years and I've had the chance to work with a variety of artists from all around the world (USA, India, Spain, Turkey, Singapore, Germany....). Throughout this experiences I developed a passion for cultural movement and cross-pollination in music which is one of my main driving forces along with artistic intention.

Q: How would you describe your style?

A: Viby and hard hitting.

Q: Can you share one music production tip?

A: Don't judge your ideas when you are creating.

Q: What type of music do you usually work on?

A: Urban Pop.

Q: What's your strongest skill?

A: My strongest skill is to identify the message and to keep it at the front throughout the whole production process.

Q: What do you bring to a song?

A: I'd like to think that I bring overall cohesion.

Q: What's your typical work process?

A: Usually I have tow ways of working. One would be I get together with an artist and I take some time to learn what this person is searching to express with his or her art and then I build some musical ideas that can inspire vocal melodies and/or lyric concepts and from there, I move forward in communication with the artist to the final product. The second way would be that I by myself or with other friend producers/songwriters, find inspiration and create a musical peace (potentially with vocal melodies and lyrics) that then later is pitched to artists or executives.

Q: Tell us about your studio setup.

A: My studio setup consist on my MacBookPro, an Apollo Twin, multiple midi keyboards, Ableton Push 2, a Fender Stratocaster (american std.), an electric bass, an AKG 414 and a pair of Yamaha's HS-5s and HS-8s. I like to make my studio feel like a normal room so I use regular furniture to acoustically treat the room as much as I can.

Q: What other musicians or music production professionals inspire you?

A: John Frusciante, Blink-182 and Ed Sheeran have been my biggest inspirations in my carrier. As far as producers, I'm a huge fan of El Guincho's and Louis Bell's work.

Q: Describe the most common type of work you do for your clients.

A: Most of the times I work as a producer getting the song idea/intention directly from the artist and finding the way to the final product. In most cases I also mix these productions. Making beat packs is also quite common for me.