Alejandro Lavalle

Remote Mixing / Music Producer

Alejandro Lavalle on SoundBetter

I mix and-or produce music for fearless musicians who needs to express themselves with creativity and authenticity. "Know the rules to break the rules".

I'm a 40 year old peruvian musician since 1995. Yep, since 12 years old. And love to mix and produce music since 1998. Yep, 15 years old. I love music and technology. Sound and space. I love making music and now how is to be somebody who wants to do something great. I'm from Peru so I didn't have the same opportunities of the "first world" 20 years ago, but there's a new world now. We can work from miles away. With the same tools.

I'ts a new creativity era. A fearless era. Let's make something great. Let's break the rules to make new ones.

I'd love to hear about your project. Click the 'Contact' button above to get in touch.

Languages

  • English
  • Spanish

Interview with Alejandro Lavalle

  1. Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

  2. A: The 2nd album of my band LA CIUDAD. Album name "salvador". I produced it and mixed it. The album begins with the story about a car accident I had in 2007 that almost killed me, and that got me into thinking not wasting my time here. That took me to live a lot of great years and adventures. And the albums ends with the emotions and feelling of another stoty: I had a girlfriend, we got pregnand but we lost it 3-4months in. It was hard. We named him "Salvador". A lot of music and passion got involved in this project, took 2 years to make. Find it in spotify.

  3. Q: What are you working on at the moment?

  4. A: A new single for Daniella Saettone, a 3 song EP for Javier Lopez (Mitad del Camino on Spotify), a new single for Daniel Sacro and a new single for Jano Roca. I just delivered Daniel Sacro and Jano Roca a single. We're starting new ones!

  5. Q: Is there anyone on SoundBetter you know and would recommend to your clients?

  6. A: Not yet!

  7. Q: Analog or digital and why?

  8. A: Like any tool: Whatever works better for the project!

  9. Q: What's your 'promise' to your clients?

  10. A: I'll try to make us both happy. If you're happy I'm happy. But if I'm happy, my work would be better, and you'll be more happy. Music production it's a team work.

  11. Q: What do you like most about your job?

  12. A: We can create something new EVERY TIME. That's what I loved advertisement (but hated the industry) and that's what I love about being a portrait photographer (but got tired) and that's why I love being a musician and still do.

  13. Q: What questions do customers most commonly ask you? What's your answer?

  14. A: "Can I sound like that?" > No, you would sound like yourself but we can that artist or song as a references. References are good. But until some point. Then we need to let them go. "Can do have it for tomorrow?" > (In music production) I would love to be a FASTFOOD music producer, but i really like a involve myself in to a project, I need my time. I believe in love at first sight but I still need a couple of days really love something.

  15. Q: What's the biggest misconception about what you do?

  16. A: Technology has brought everyone the chance to make good sounding music inside your room. But know a lot of people thinks is just about the technology. We "want every pluing"; "every vst". To begin creating amazing music we just need us, a good glass of wine or tea, inspiration and then the tech part would resolve it self. I have listened to great music that was recorded poorly but sounded amazing because it was music with passion and creativity. Emotion always beats technicality.

  17. Q: What questions do you ask prospective clients?

  18. A: I always ask: what do you listen too, what do you like in music, what movies do you like, what are your expectations and stuff like that. I love the talk and get to know people. I have a Podcast now about that.

  19. Q: What advice do you have for a customer looking to hire a provider like you?

  20. A: Look for humility, passion and creativity. The "final work" can always improve.

  21. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  22. A: Macbook with VSTs and a DAW, my Slate MIC, my UAD Apollo, My Acoustic Taylor and my Minilab Arturia.

  23. Q: What was your career path? How long have you been doing this?

  24. A: I always wanted to be a music producer - mix eng. But life not always takes you to what you want. I've been a musician literally all of my life, at age 21 I had a big band here in Lima, Peru (FUERA DEL RESTO) and always been playing. But in 2000s I worked mostly as a Creative Advertiser. In 2010s I worked as a Wedding Photographer (I created TahuanoFoto, a big brand in Peru in weddings, with more than 650 weddings now). But since 2010 I started to reconnect with the technical side of music production, and getting in every course and practice I could. Now, since 2019 I started working part time as a music producer or mixing. And I now have MARAMU STUDIO, trying to make it my full time job. (Of course my company Tahuano will be still working for me :))

  25. Q: How would you describe your style?

  26. A: Relax, easy going, hard working, always giving ideas, always listening.

  27. Q: Which artist would you like to work with and why?

  28. A: John Mayer or Dave Matthews Band. Because they inspired me a lot creatively and I think I can bring something new to them now.

  29. Q: Can you share one music production tip?

  30. A: Record everything. If you are in a car and have a melody idea, record it with our phone. If you're in a studio recording an artist, record every take, even the first one. If you're watching a video and saw a great tip, not just bookmark it, record that part with your phone. Record everything, then revise it and create from it. And 2nd: LISTEN EVERYTHING. Shut up and listen. To the music, to the artist, to the person in front of you. Just listen. Then think.

  31. Q: What type of music do you usually work on?

  32. A: Rock, Pop, Fusion, Acoustic. I'll be happy to do more R&B, Funk and "jam band" kind of things.

  33. Q: What's your strongest skill?

  34. A: Creativity (musically and technological) , curiosity and hard work. And some good humor of course.

  35. Q: What do you bring to a song?

  36. A: I really try to embrace the artist vision. Then I try to picture it within my production or mixing skills and work on that (if I need more reference or investigation). I do that because I want to surprise the artist within my empathy and collaboration, so he can be sure I'm doing the best I can at that time to make his music into something more special. I always put all of my creativity and honest music passion in every job. If we are both sure we're working our best, we're in the right path.

  37. Q: What's your typical work process?

  38. A: A good zoom meeting, get to know each other fast and learn what do you wand and mostly: what do you need. Then, if it's mixing, I'll need a couple of days to reference and have a first pass. If it's producing, that could take a week or so. A day of inspiration, a day of putting some ideas together, a day or two of making-recording a good sounding demo (somethings sometimes could go through the final production!) and send it. Wait for feedback, maybe another meeting, and repeat until we are all happy and inspired.

  39. Q: Tell us about your studio setup.

  40. A: I have a medium size home studio in Lima, Peru. Designed with a lot of love and a sound eng. supervision to control (almost all) frequencies. I have 8 UAD analog inputs to record almost everything. 5 types of monitors to reference the best I can (from professionals ones to everyday ones). Some guitars, basses, a big keyboard and some stuff I use time to time (like my Mutron pedal!). And of course, my workhorse MacBook Pro.

  41. Q: What other musicians or music production professionals inspire you?

  42. A: Michael Brauer, A. Scheps, Jon Brion, Alejandro Sanz, Dave Matthews, Steve Lillywhite, Rafa Sardina, Jaycen Joshua and a lot more. I find inspiration everywhere. I love movies and composing for screens too.

  43. Q: Describe the most common type of work you do for your clients.

  44. A: I help them to sound how they imagined. I think everything is possible my todays tools. We can have a "string section" right on our computer. We can do it. Every artist in every part of world can record and sound professionally. And I help them to archive that.

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Gear Highlights
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